Trying to create some fun buzz using Twitter? Great! But here's the deal - you need to make it personal. I cannot stress this enough! You need to back up your tweets with actual humans/emails in order to follow through.
I have been following Roger Smith Hotel (@RSHotel) in NYC for a couple of months now and can attest that they are getting this. It's not just deals (which they tweet fairly often too) it's also the way they think outside the box when it comes to what extras they offer. They've become a hub of social media meet ups and collaboration. [GENIUS: They have meeting space. You are seeking space. They host. You pay discounted "social media" rate.] Everyone is happy and feels like a team.
@RSHotel has a "personality" and rotating pic of hotel employees, event pics, etc. They also aren't shy about tweeting the person you need to contact if you have a question. That's just good customer service. Don't you sometimes feel like management and the people who could really help you are guarded as well as the president? This hotel is like - here's her twitter name and email. (And it's pretty much broadcast to everyone.) Refreshing transparency.
If you are in the hospitality biz, start following @RSHotel for ideas. Or go ahead and start following your competitors for ideas.
Keep Clicking,
Michelle
Tuesday, April 27, 2010
Subscribe to:
Posts (Atom)
