Don't Tie Yourself Down - Put Mobile First

I have long been a proponent of pushing online apps/selling techniques through mobile devices and this article in Net Magazine helps to explain why as well.

You can't actually catch a cloud and pin it down, but you can jump aboard wherever the cloud goes.

It's old-fashioned sales advice, if you aren't where the customer is, when they have a need, you're not fulfilling that need. Just think of how much opportunity lives in the clouds!

mm