My recent clients have all been pretty obsessed with "responsive design". And although it is an important part of the user experience, I feel the term has garnered too much buzz recently. See, for User Experience experts and your better digital marketers, we have historically just called this "looking right", which isn't a new concept.
Responsive Design was born in the 90s and only recently became an integral part of coding (as we didn't have such a wide variety of devices to query - it was mainly to ensure your boss with his super big resolution setting didn't panic when he looked at the site once a month.) It seems a bit too "feely" for a technical term. I think Device Recognition makes more sense - and doesn't fog Marketing Execs into thinking you're talking about some kind of CRM tool when you bring it up.
Responsive Design does sound nice though doesn't it? Isn't it always nice to get a response?
That's why I prefer to frame this as a CONTENT consideration, not a technical one. Searching for curtains? We show you curtains. BOOM, responsive design. Curious about car insurance quotes in your neighborhood? A link to an ad for a quote appears on your Facebook margin. Responsive design again! We can get even more literal. Having trouble using your FireTV? Click HELP and get real time, personalized assistance. Yep, that's my kind of responsive design.
Responsive Design was born in the 90s and only recently became an integral part of coding (as we didn't have such a wide variety of devices to query - it was mainly to ensure your boss with his super big resolution setting didn't panic when he looked at the site once a month.) It seems a bit too "feely" for a technical term. I think Device Recognition makes more sense - and doesn't fog Marketing Execs into thinking you're talking about some kind of CRM tool when you bring it up.
Responsive Design does sound nice though doesn't it? Isn't it always nice to get a response?
That's why I prefer to frame this as a CONTENT consideration, not a technical one. Searching for curtains? We show you curtains. BOOM, responsive design. Curious about car insurance quotes in your neighborhood? A link to an ad for a quote appears on your Facebook margin. Responsive design again! We can get even more literal. Having trouble using your FireTV? Click HELP and get real time, personalized assistance. Yep, that's my kind of responsive design.
