It seems odd that this would even be necessary to discuss, but if you poke around the web enough, you'll see that a lot of companies and individuals are not fully completing their profiles on LinkedIn and other sites.
Wouldn't that be the same as not completing an application or only putting your company's name on a board and then not saying anything else in a commercial?
Setting up a profile can be a little time-consuming - but don't make the mistake of not giving as much good information about your company (or yourself) as possible. It's important to keep it succinct, but still descriptive. It's akin to the elevator speech. A slice of content meant to, in a short period of time, give the proper impression and positioning of your organization.
Many, many important people (prospective clients and prospective employees) do the majority of their research online. Do yourself a favor and make sure that you make the same effort you would in person, in print, or on a billboard, online. There are millions more impressions to make online, so make yours count!
The Next Truth - Who should blog for your company?
Keep Clicking,
Michelle Marquardt
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