Why You Shouldn't Hire An Agency for Your Social Media Communication

Ever wonder why some people are really good at reaching their customers and others invest millions on campaigns that fall flat?

Well, wonder no longer!

When companies choose to talk to their customers themselves they gain more than just insight, they also create relationships. Agencies that push messages can't do that...and consumers know the difference! There is very little that could ever replace good old-fashioned customer service, and that is the backbone of social media success online.

It isn't the cool gimmick of tweeting or posting that people are actually enjoying, it's the chance to speak one on one with companies, and it works even better if your top leaders are the ones talking.

Why do you think FaceBook is so successful? It's not the application itself, which is fairly cumbersome to navigate...it's the opportunity to connect and millions of people simply accept the obstacles of the platform so that they can collaborate and catch up with their friends.

If you hire an outside agency to write your blogs, answer questions, or post on Facebook or Wave, you're doing yourself a disservice. You're taking the actual value out of the connection - you. I personally don't want to speak to a third party, I want to tell a manager, or even the President of a company when I'm really dissatisfied, how about you?

No matter how much your agency makes you feel that they understand your business goals and needs, keep in mind that they have a bottom line too, and it usually means tacking on sparkly shiny things you probably don't even need. And everything they say is going to have potential to get lost in translation, so just do the talking yourself! Remember this: SOCIAL MEDIA SUCCESS IS NOT RELATED TO TECHNOLOGY, IT'S RELATED TO COMMUNICATION.

Save yourself some money, and get in on the conversation. It's likely your customers are already talking.

Coming up next time...Leverage an audience that is tuning in, rather than bouncing your messages and hoping for a hit.

Keep Clicking!

Michelle