1) FaceBook friends are the friends you had in high school. Twitter friends are people you wish were your friends in high school. (Read this on Twitter and it resonated.)
2) Tweeters are more sophisticated and savvy. There are at least 80%* fewer posts about Chuck E. Cheese on Twitter compared to FaceBook. (*This isn't an actual fact - but there's a lot less of that type of posting.)
3) Twitter forces people to be succinct.
4) Tweeting sounds more fun than FaceBooking which now sounds antiquated. Nobody does anything with books anymore. I read "books" using the Kindle app on my iPhone.
5) Twitter does not have the security issues FB has.
6) When everyone including your mother can top 100 FB friends it doesn't matter how many you have. As a matter of fact, I'd bet that it's now cooler to have fewer FB friends than other people. It would say to your personal world: I am organizing my life and prioritizing my relationships and you either make the cut or you do not. Twitter, on the other hand is a reflection of how the "actual world" sees you. Not people who report to you, birthed you, or married you and have to live with you, thus "liking" your pithy comments and goofy vacation pictures. A lot of friends on Twitter = Coolness (actual). A lot of friends on FB = ?
7) Twitter expands your world much faster and wider. I have a follower in Italy. We DM and @reply all the time. He's awesome. @maxguzzo! We "met" through a fellow tweeter @DanieleCarrol that I "met" through an old friend from Second City @DavidAugust (he's an old-fashioned "connector").
8) Twitter has its own language - it feels like a special world when you're tweeting. A connected, cool, hip world. FB feels like a class reunion - awesome at first and then over time, you remember why...you moved away, broke up, quit, etc.
9) Those annoying Big Brother ads on the right side of the page that have you thinking the FaceBook marketing department is actually watching us all via portals in our webcams and we can't stop them.
10) Deals from Twitter are real and awesome and FB deals may be real, but feel creepy and big brothery and I've actually never used any of them.
Showing posts with label FaceBook. Show all posts
Showing posts with label FaceBook. Show all posts
Friday, August 20, 2010
Tuesday, November 17, 2009
Why You Shouldn't Hire An Agency for Your Social Media Communication
Ever wonder why some people are really good at reaching their customers and others invest millions on campaigns that fall flat?
Well, wonder no longer!
When companies choose to talk to their customers themselves they gain more than just insight, they also create relationships. Agencies that push messages can't do that...and consumers know the difference! There is very little that could ever replace good old-fashioned customer service, and that is the backbone of social media success online.
It isn't the cool gimmick of tweeting or posting that people are actually enjoying, it's the chance to speak one on one with companies, and it works even better if your top leaders are the ones talking.
Why do you think FaceBook is so successful? It's not the application itself, which is fairly cumbersome to navigate...it's the opportunity to connect and millions of people simply accept the obstacles of the platform so that they can collaborate and catch up with their friends.
If you hire an outside agency to write your blogs, answer questions, or post on Facebook or Wave, you're doing yourself a disservice. You're taking the actual value out of the connection - you. I personally don't want to speak to a third party, I want to tell a manager, or even the President of a company when I'm really dissatisfied, how about you?
No matter how much your agency makes you feel that they understand your business goals and needs, keep in mind that they have a bottom line too, and it usually means tacking on sparkly shiny things you probably don't even need. And everything they say is going to have potential to get lost in translation, so just do the talking yourself! Remember this: SOCIAL MEDIA SUCCESS IS NOT RELATED TO TECHNOLOGY, IT'S RELATED TO COMMUNICATION.
Save yourself some money, and get in on the conversation. It's likely your customers are already talking.
Coming up next time...Leverage an audience that is tuning in, rather than bouncing your messages and hoping for a hit.
Keep Clicking!
Michelle
Well, wonder no longer!
When companies choose to talk to their customers themselves they gain more than just insight, they also create relationships. Agencies that push messages can't do that...and consumers know the difference! There is very little that could ever replace good old-fashioned customer service, and that is the backbone of social media success online.
It isn't the cool gimmick of tweeting or posting that people are actually enjoying, it's the chance to speak one on one with companies, and it works even better if your top leaders are the ones talking.
Why do you think FaceBook is so successful? It's not the application itself, which is fairly cumbersome to navigate...it's the opportunity to connect and millions of people simply accept the obstacles of the platform so that they can collaborate and catch up with their friends.
If you hire an outside agency to write your blogs, answer questions, or post on Facebook or Wave, you're doing yourself a disservice. You're taking the actual value out of the connection - you. I personally don't want to speak to a third party, I want to tell a manager, or even the President of a company when I'm really dissatisfied, how about you?
No matter how much your agency makes you feel that they understand your business goals and needs, keep in mind that they have a bottom line too, and it usually means tacking on sparkly shiny things you probably don't even need. And everything they say is going to have potential to get lost in translation, so just do the talking yourself! Remember this: SOCIAL MEDIA SUCCESS IS NOT RELATED TO TECHNOLOGY, IT'S RELATED TO COMMUNICATION.
Save yourself some money, and get in on the conversation. It's likely your customers are already talking.
Coming up next time...Leverage an audience that is tuning in, rather than bouncing your messages and hoping for a hit.
Keep Clicking!
Michelle
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