
Nope. It's not a new idea at all. But it STILL makes sense.
1) It's FREE. (Really, no strings attached or oddball trial stuff).
2) It can get you to your benchmark points quickly and easily.
3) It provides you with easy to use tools to export your reports.
4) Google support abounds (both from Google and open sources)
5) Google is the top search engine - makes sense to utilize their tools because they translate directly to how they pick up sites and content.
As with any SEO audit tool, start small so you can learn the nuances of your site traffic. When you're sure you understand that, then you can begin to customize and get "fancy" with it.
There really is no need to get too fancy though. The most "strategic" plans are often foiled because site success comes down to mainly one thing: CONTENT. CONTENT that has perceived value. CONTENT that is correct. CONTENT that is educational. CONTENT that doesn't exist elsewhere, or is hard to find. CONTENT that is easy to understand.
If you have a little money, don't spend it on a firm to help you with your SEO strategy. Spend it on good content writers and buy pizza for the nerds in your office who are walking around with priceless CONTENT in their heads.


Keep Clicking!
Michelle
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