In a recent issue of one of those, there was an article about the economy and one woman's obsession with this website, www.polyvore.com. In the article she described an online experience I could get excited about - basically paper dolls for grown women, and without the limitations of kit. The entire world becomes your "mall" and the combinations and ideas are endless!
I began creating "sets" and found that many pieces which I loved alone, had come from stores I haven't set foot in since college (Wet Seal anyone?)
Over the past two weeks since I've been a member I have made three purchases based on outfits I put together online (people can comment and "Like" your sets too - adding a competitive and realistic edge to the site.)
Additionally, each time you "publish" a set, you can also Tweet or Facebook it too. Genius.
What Polyvore is achieving in terms of combining all online media together in one site is really something interesting. Usually, only one area of focus is successful - but in this case Polyvore has created a hit with the site itself - very user-friendly and fun to use; the community is huge; sharing options at every turn; endless e-commerce opportunities; and movie and retailer contest tie-ins (hope to win those tickets to the Eclipse Premiere!) all of this, without the users really feeling "marketing to." Instead, we feel like we're expressing our style and fashion sense.
For fun, here's a link to my personal profile at Polyvore.
Would love to know what kind of "commission" contracts they set up.
So when you're thinking about the online community - think BIG. It's smart to start small, but look at what this site has been able to do!
Keep Clicking!
Michelle Marquardt
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