Your Business Goal Mantra - The What and Why Answer to Everything

What's your company "ommmmmm"? 

Not sure what I mean? Well, I'm looking for your daily mantra. Still wondering?

Let's start with this question: Do you know what your business goals are? You better - especially if you're about to embark on a campaign or web redesign project. Cause any decent agency or design firm is going to need the answer. And you need to be able to hold up your mantra card to help keeps things on track.


How do I know what our business goal mantra is?

Take time to fully appreciate and contemplate this question right now. Seriously, grab a coffee and sit with this for a while. Write down the goals of your organization (or department, or even your daily quota.) Play Enya if it helps. (Please use headphones.)

Caution - are the goals opportunities? Great! Can you prioritize them - or perhaps consolidate? "Grow revenue in Southeast region" and "Increase overall widget accessories sales" both mean "Sell More". Alternate ideas such as "positioning ourselves as the Greenest Widget Manufacturer" is also a goal.

Now, translate your highly considered and inclusive goals into a mantra. This is a short, concise, statement. Your mantra should be easy to remember and non-negotiable way to communicate WHY you do WHAT you do every day. Any time discussion sways to functionality, gadgets, tools, or design, revisit the mantra. Ask yourself, does this serve the mantra? Or is it just "cool"? Save yourselves time and money by always bouncing ideas off the mantra. Guard and defend your mantra. Don't let shiny things overshadow it. THERE SHOULD NEVER BE A HOW OR A WHO in your mantra.

Share your mantra with all of your business partners. Let them know it is king. It's more important than the cool new tools or apps, it's more important than what an executive saw on their kids iPad, it's more important than any one's ego.

Leveraging a business goal mantra will help agencies, information architects, and even developers understand your company better, and therefore make the best recommendations for you. It's fundamental.

Keep Clicking. And you can listen to something else now.

Michelle