1) FaceBook friends are the friends you had in high school. Twitter friends are people you wish were your friends in high school. (Read this on Twitter and it resonated.)
2) Tweeters are more sophisticated and savvy. There are at least 80%* fewer posts about Chuck E. Cheese on Twitter compared to FaceBook. (*This isn't an actual fact - but there's a lot less of that type of posting.)
3) Twitter forces people to be succinct.
4) Tweeting sounds more fun than FaceBooking which now sounds antiquated. Nobody does anything with books anymore. I read "books" using the Kindle app on my iPhone.
5) Twitter does not have the security issues FB has.
6) When everyone including your mother can top 100 FB friends it doesn't matter how many you have. As a matter of fact, I'd bet that it's now cooler to have fewer FB friends than other people. It would say to your personal world: I am organizing my life and prioritizing my relationships and you either make the cut or you do not. Twitter, on the other hand is a reflection of how the "actual world" sees you. Not people who report to you, birthed you, or married you and have to live with you, thus "liking" your pithy comments and goofy vacation pictures. A lot of friends on Twitter = Coolness (actual). A lot of friends on FB = ?
7) Twitter expands your world much faster and wider. I have a follower in Italy. We DM and @reply all the time. He's awesome. @maxguzzo! We "met" through a fellow tweeter @DanieleCarrol that I "met" through an old friend from Second City @DavidAugust (he's an old-fashioned "connector").
8) Twitter has its own language - it feels like a special world when you're tweeting. A connected, cool, hip world. FB feels like a class reunion - awesome at first and then over time, you remember why...you moved away, broke up, quit, etc.
9) Those annoying Big Brother ads on the right side of the page that have you thinking the FaceBook marketing department is actually watching us all via portals in our webcams and we can't stop them.
10) Deals from Twitter are real and awesome and FB deals may be real, but feel creepy and big brothery and I've actually never used any of them.
Showing posts with label businesses and twitter. Show all posts
Showing posts with label businesses and twitter. Show all posts
Friday, August 20, 2010
Monday, February 15, 2010
Southwest Vs. Kevin Smith: Can Southwest Tweet this Away?
This should get interesting folks.
Last night an overweight passenger (director, writer and sometimes actor, Kevin Smith) was subjected to a 25-year old "policy to assist passengers who need two seats on board an aircraft". Supposedly the policy is in place for the comfort and safety of all passengers aboard a plane.
Smith had purchased two tickets for himself for a later flight, but requested a single seat on an earlier flight. It isn't clear among all of the tweets, retellings, and articles storming online if he was ejected because there was not a second seat available to him as a standby passenger, or if some other reason lead to his being asked to leave the aircraft. In any event, Mr. Smith took to his Twitter Account to launch a "twar" on Southwest.
VS. 
A Little Background (if you've been up in the air?)
Sacred Cow Marketing VPs Everywhere Say "I Told You So"
This isn't a blog about whether this is right or not...rather what will the implications be for Southwest, and how will a company that has made such huge tracks in the social media world cope with the viral aspect of this storm, and the PR nightmare they face.
What far-reaching impact will this story have on social media projects and advocates across cubeland?
I have often blogged about how great Southwest is at the online marketing game...but can they figure out how to deal with twitter savvy Kevin Smith? With 1,662,280 followers and counting - I was 1,662,280 BTW - "Silent Bob" is not so silent. Also impressive, Southwest (at 1,029,447 followers and counting - I was 1,029,441), the airline known for their casual demeanor, songs, snacks and shorts, has an audible online voice too. So far, I commend them on at least one thing, transparency. There has obviously been no censorship on any of the available forums to post comments, as the negative and positive comments scroll right alongside one another, fighting for the armrest.
Marketers everywhere will be watching the storm, and there is much more than Kevin Smith's dignity at stake here. This will be talked about endlessly for the next year, in budget meetings, conferences, panels and webinars. How Southwest chooses to handle the situation could very well reframe the use the social media for business.
Last night an overweight passenger (director, writer and sometimes actor, Kevin Smith) was subjected to a 25-year old "policy to assist passengers who need two seats on board an aircraft". Supposedly the policy is in place for the comfort and safety of all passengers aboard a plane.
Smith had purchased two tickets for himself for a later flight, but requested a single seat on an earlier flight. It isn't clear among all of the tweets, retellings, and articles storming online if he was ejected because there was not a second seat available to him as a standby passenger, or if some other reason lead to his being asked to leave the aircraft. In any event, Mr. Smith took to his Twitter Account to launch a "twar" on Southwest.
VS. 
A Little Background (if you've been up in the air?)
They Said
Southwest says..."sorry" in a fairly lame way. (Who is Linda Rutherford anyway...this is a job for Gary Kelly.)
He Said
What Kevin Smith says...a lot but also maybe, "Be Sure to Check out "Cop Out" in theatres 2/26!"? Almost smells like being punked, doesn't it?
Sacred Cow Marketing VPs Everywhere Say "I Told You So"
This isn't a blog about whether this is right or not...rather what will the implications be for Southwest, and how will a company that has made such huge tracks in the social media world cope with the viral aspect of this storm, and the PR nightmare they face.
What far-reaching impact will this story have on social media projects and advocates across cubeland?
I have often blogged about how great Southwest is at the online marketing game...but can they figure out how to deal with twitter savvy Kevin Smith? With 1,662,280 followers and counting - I was 1,662,280 BTW - "Silent Bob" is not so silent. Also impressive, Southwest (at 1,029,447 followers and counting - I was 1,029,441), the airline known for their casual demeanor, songs, snacks and shorts, has an audible online voice too. So far, I commend them on at least one thing, transparency. There has obviously been no censorship on any of the available forums to post comments, as the negative and positive comments scroll right alongside one another, fighting for the armrest.
Marketers everywhere will be watching the storm, and there is much more than Kevin Smith's dignity at stake here. This will be talked about endlessly for the next year, in budget meetings, conferences, panels and webinars. How Southwest chooses to handle the situation could very well reframe the use the social media for business.
A few tips for Southwest...
My hope throughout this is that at the end of the day, social media is the cure for the cough it caused. And that Southwest doesn't back off from their online persona. Instead uses it to help smooth over this situation - as they would with free drinks on a delayed flight to Vegas.
How about a poll? A little crowd sourcing would certainly be helpful right about now. Why not ask customers to vote on a possible solution? Put 2-3 ideas out there that are feasible to offer Mr. Smith (and that would satisfy customers like him), and let the public decide. Then make the offer, let us know you did, and move on.
Also, keep in mind that in social media world - comments are often shared just to get a laugh, reflect a person's crappy day, or are just mean-spirited for the sake of being mean-spirited. Thoughtful remarks hold more integrity, and most intelligent people can sniff out the legitimate gripes from the rest.
I may also work on a set of tips for Mr. Smith - as tweeting activity like his doesn't always paint the source in a very positive light. Followers of all types still use sanity gauges when reading tweets - and although his were honest, direct and brave - they may have generated more negativity than support, something which remains to be seen.
For any airline: A little advice. Take conversations like this to the counter. Some things, no matter how awesome social media is...are better said face to face and with discretion. Like telling someone they're too fat to fly.
I'll stay on top of the storm and get back to you soon - please chime in with your ideas for how Southwest can leverage social media to address this debacle.
Keep Clicking!
Michelle
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